While the internet is a fantastic way to communicate with your audience. It is also a way for you to hide behind your website. Putting a face to a name is one way to easily add that personal touch to your business.
When potential customers and clients see your face, you immediately become human to them. If you hide behind an icon then the feelings of trust and even customer loyalty can be damaged.
Coming across as a ‘real person’ can really make or break your business. You don’t have to go all out and start relaying your personal life. But you do want to add that personal touch to your business. This can be done in various ways.
As we mentioned just showing your face and creating an ‘About’ page on your website is really effective. Here you can describe a few details on your past. You can explain how you got into your current business and even add your interests and passions.
Another way to come across and connect more with your audience is by sending emails to your list. Again, you don’t have to get too personal, but connecting by using personal stories has been shown to be an effective method.
Don’t forget about using social media to connect with your customers too. This is an easy way to put up new posts about what you are doing and sharing things that you like. If you have a business page it never hurts to add some images of where you live, or what you are up to. Include snippets from both areas of your life.
If you haven’t tried opening up and sharing then you really should. You may be surprised at just how your customers enjoy your conversations and start interacting more on your sites.
If you run a local business then you want to get out into your community more often. Join your local Chamber of Commerce or start a Meetup in your area.
Depending on your business model, you may like to run a monthly newsletter and share shopping tips, new products and more. This way you can connect with other business owners and customers alike.
The best advice we can give you is to stop trying to interact with an audience altogether! Instead start acting like a real person on your website and on all your social media sites.